There's Not A Bulletin Board In Existence That My Mortgage Marketing Program Doesn't Like
Yes, I love bulletin boards. Now, just so you know...I'm not talking
about "electronic bulletin boards" found on the Internet. That's a
different topic for another day. I'm referring to those old fashion
"cork boards" that in order to post notices require the use of push
pins, thumb tacks or even staples (a bulletin board no no).
Today in some cities, bulletin board marketing is so hot that there
are companies that exist for the sole purpose of providing this service
to people who want their signs posted on bulletin boards. These service
companies also distribute your fliers in stores and shops and post them
in windows and hand them out at concerts and events. In some cases
they'll help design and plan your promotion and even write and
distribute a press release for you.
If a service like this is not available, the bulletin board idea is
still a winner. Just do it yourself! The cost is extremely low and your
investment is only your time and energy. This is still one of the all
time great origination ideas for Mortgage Professionals and the returns
are great.
Here are a few things to think about if you're considering about implementing your bulletin board marketing program:
1. Every townhouse and condominium complex has a bulletin board.
Your job, should you wish to accept it, is to find the location of that
bulletin board and gain access to it. You may find it in a common
laundry area or even located within the clubhouse or pool area. If so,
you may need permission to gain access and post your notice. Have no
fear...you'll find that this is rarely denied. Remember, you're
providing a valuable financial service to the residents and the complex
itself.
2. Apartment complexes also have bulletin boards. Unfortunately,
you probably won't be welcomed with open arms since you're really
trying to help qualified renters move out of the complex. But, I have
on occasion found a forward thinking property manager that allowed my
notices to be posted. Their logic: They can't prevent qualified renters
from looking at home ownership as an option...so, why not allow the
postings. Don't forget to remind the property manager that you track
your leads and that you never forget the source of where those mortgage
leads come from. I'm continually amazed at the good things that can
happen when you just ask.
3. Bulletin boards can be found in hospitals, fire and police
stations, Laundromats, supermarkets, local building supply stores (Are
there any left?), plumbing supply, electrical supply, bookstores,
company employee lounges, waiting areas, your local Dunkin Donuts (mine
has a great one), and a myriad of other locations where people happen
to congregate.
4. Every business has a bulletin board and it may be accessible by
employees only. Should that be the case, ask an employee or the manager
to post for you. Remember, you're providing a valuable service not only
to their employees but to the company as well. All companies want to
retain their good employees and home ownership and/or good financing
guarantees they'll stay in the area for the foreseeable future.
5. The notice that you post needs to be on the small side. A full
page flier is usually too big as it over powers and dominates the
bulletin board. You'll probably find full page fliers removed within
minutes of their placement, so don't even go there. Half page fliers
are better and postcard size fliers (Avery postcards 4.25" X 5.5") are
the ideal size. You could thumb tack multiple business cards or cards
especially designed with your message however, your message size is
severally restricted and your response will be low using this size.
6. The best responses come from fliers that have a multiple "tear
offs" at the bottom. You've seen them and probably torn one off and
placed it in your wallet or purse as a reminder to call. This extends
the life of your little flier as it won't disappear with the first
person interested in your offer. Yes, it's a pain to set up initially,
but once it's done, it's done forever. Your little flier is ready to
work for you for many months and years to come.
7. Lastly, visit your bulletin boards on a regular basis and treat
them well. Replace notices that show wear (and tear :-) and those with
only a couple tear offs remaining with brand new ones.
You've worked hard to gain access to your bulletin
boards...maintain them well...and, you'll be surprised at how well they
will reward you and your mortgage business with good solid mortgage
leads.
About The Author
Originate Mortgages" and publisher of "Tom's Mortgage Tips" a twice
monthly Mortgage Newsletter geared for Mortgage Professionals. Put your
mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com/
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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