:Factors That Drive Web 2.0 Marketing: cyber-business.blogspot.com

Drive Community Participation




People naturally congregate around common passions or interests.
Connecting and interacting with others who feel the same way and who
share common experiences creates stronger bonds. Savvy marketers use
this level of participation as the foundation of their online
communities and as a cornerstone of their loyalty efforts.



Customers who are strongly engaged in a particular community are more
likely to remain attached to the group, participate in group activities
more often, and recommend the brand community to non-members.



Two Way Communication




A one-way, marketing-driven conversation no longer engages customers.
Building trust and earning loyalty is the act of creating a dialogue
with customers: talking, discussing, sharing and, above all else,
listening.



Marketers have at their fingertips an array of technologies (such as
forums, chat rooms, private messaging and live conferencing) to
facilitate conversations with their customers. Being able to easily
contribute opinions and ideas connects the customer to them, but what
strengthens this relationship is when the marketer embraces the
customer as a partner in the dialogue, and truly listens to what he/she
has to say, and acts on it.




About ElearningCommunity.com



eLearning Community 2.0 is a marketplace for Infopreneurs (Internet
Entrepreneurs involved in info business) to grow their info business to
the next level by leveraging the power of social networking offered by
Web 2.0. eLearning Community 2.0 offers FREE-TO-USE platform for
Infopreneurs to create, host and promote their info products and
services in the form of eCourse through learn-on-demand, live coaching
and real-time conferencing.

About The Author

Peony Wong is a blogger and a coach. She conducts her virtual coaching via eLearningCommunity. Check out more at http://www.elearningcommunity.com


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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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