There's Not A Bulletin Board In Existence That My Mortgage Marketing Program Doesn't Like.::. http://cyber-business.blogspot.com/

There's Not A Bulletin Board In Existence That My Mortgage Marketing Program Doesn't Like




Yes, I love bulletin boards. Now, just so you know...I'm not talking
about "electronic bulletin boards" found on the Internet. That's a
different topic for another day. I'm referring to those old fashion
"cork boards" that in order to post notices require the use of push
pins, thumb tacks or even staples (a bulletin board no no).



Today in some cities, bulletin board marketing is so hot that there
are companies that exist for the sole purpose of providing this service
to people who want their signs posted on bulletin boards. These service
companies also distribute your fliers in stores and shops and post them
in windows and hand them out at concerts and events. In some cases
they'll help design and plan your promotion and even write and
distribute a press release for you.



If a service like this is not available, the bulletin board idea is
still a winner. Just do it yourself! The cost is extremely low and your
investment is only your time and energy. This is still one of the all
time great origination ideas for Mortgage Professionals and the returns
are great.




Here are a few things to think about if you're considering about implementing your bulletin board marketing program:



1. Every townhouse and condominium complex has a bulletin board.
Your job, should you wish to accept it, is to find the location of that
bulletin board and gain access to it. You may find it in a common
laundry area or even located within the clubhouse or pool area. If so,
you may need permission to gain access and post your notice. Have no
fear...you'll find that this is rarely denied. Remember, you're
providing a valuable financial service to the residents and the complex
itself.



2. Apartment complexes also have bulletin boards. Unfortunately,
you probably won't be welcomed with open arms since you're really
trying to help qualified renters move out of the complex. But, I have
on occasion found a forward thinking property manager that allowed my
notices to be posted. Their logic: They can't prevent qualified renters
from looking at home ownership as an option...so, why not allow the
postings. Don't forget to remind the property manager that you track
your leads and that you never forget the source of where those mortgage
leads come from. I'm continually amazed at the good things that can
happen when you just ask.



3. Bulletin boards can be found in hospitals, fire and police
stations, Laundromats, supermarkets, local building supply stores (Are
there any left?), plumbing supply, electrical supply, bookstores,
company employee lounges, waiting areas, your local Dunkin Donuts (mine
has a great one), and a myriad of other locations where people happen
to congregate.



4. Every business has a bulletin board and it may be accessible by
employees only. Should that be the case, ask an employee or the manager
to post for you. Remember, you're providing a valuable service not only
to their employees but to the company as well. All companies want to
retain their good employees and home ownership and/or good financing
guarantees they'll stay in the area for the foreseeable future.



5. The notice that you post needs to be on the small side. A full
page flier is usually too big as it over powers and dominates the
bulletin board. You'll probably find full page fliers removed within
minutes of their placement, so don't even go there. Half page fliers
are better and postcard size fliers (Avery postcards 4.25" X 5.5") are
the ideal size. You could thumb tack multiple business cards or cards
especially designed with your message however, your message size is
severally restricted and your response will be low using this size.



6. The best responses come from fliers that have a multiple "tear
offs" at the bottom. You've seen them and probably torn one off and
placed it in your wallet or purse as a reminder to call. This extends
the life of your little flier as it won't disappear with the first
person interested in your offer. Yes, it's a pain to set up initially,
but once it's done, it's done forever. Your little flier is ready to
work for you for many months and years to come.



7. Lastly, visit your bulletin boards on a regular basis and treat
them well. Replace notices that show wear (and tear :-) and those with
only a couple tear offs remaining with brand new ones.



You've worked hard to gain access to your bulletin
boards...maintain them well...and, you'll be surprised at how well they
will reward you and your mortgage business with good solid mortgage
leads.

About The Author

Tom Domin is the author of "101 Ways to
Originate Mortgages" and publisher of "Tom's Mortgage Tips" a twice
monthly Mortgage Newsletter geared for Mortgage Professionals. Put your
mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com/



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Promotional Mugs - What Should Yours Say?.::. http://cyber-business.blogspot.com/

Chances are good that you have at least one of them hidden away
somewhere at the back of your cupboard! Research shows that an
estimated 75% of people say they will keep promotional material that
they actually find useful, such as mugs.



Promotional mugs are a great marketing tool partly because they can
be manufactured in a variety of materials – ceramic, metal, glass
and plastic. Different styles of mugs tend to appeal to different
target markets – travel mugs may appeal to families; while
younger people may prefer a contemporary mug design.



Your design and the wording can be changed accordingly, depending on
the target audience. One of the drawbacks of a promotional mug is that
it gives you a relatively small surface on which to advertise. The
surface is also curved, which can make some designs or wording
difficult to read.



You also may be restricted as to the number of colors and the
sophistication of the design. Another consideration is that any
printing should be long lasting and able to withstand hot liquids. One
of the latest innovations is the color changing mug, which reveals a
logo when hot water is added.



If appropriate, you can dispense with the traditional plain mug, in
favor of a full color design that is printed entirely around the
outside - only the mug handle is white. The latest advances in
technology have made this process possible, ensuring vibrant color, a
high gloss finish and a dishwasher safe product.



Of course, apart from cost and distribution issues, your most
important consideration is what the mug should say. Often, less is more
– many company logos are so instantly recognizable that no other
wording or information is necessary. A well known logo will also
immediately be recognizable if your mug is distributed overseas,
eliminating the costs involved in producing material in different
languages.



People using the mug should be able to get the gist of the message
without a lot of extra reading – over half of all people process
information primarily visually. The style of your logo and the typeface
also say something about your company – is the style modern,
old-fashioned or bold?



A company slogan is sometimes more effective than the actual name.
On the other hand, if your company isn’t a household name and it
isn’t obvious what the product or service is, it’s a good
idea to mention the product being promoted.



If you do decide to put additional information on the mug, make sure it
is easy to read and eye-catching. The message should stand out on a mug
on somebody’s desk when seen from across the room! As mentioned
before, take into account the curved surface of the mug.



And from a cost point of view, the simpler your design and the
fewer colors are used, the lower the costs to your company. If
appropriate, choose bright colors – such as primary colors - that
will stand out. Different colors also have different impacts –
orange and red are exciting, dark blue is considered relaxing.



Promotional printed mugs can be around for a long time – your
wording should be designed accordingly. If you have a phone number or
web site on the mug, make sure it won’t change soon. Research
suggests that it’s more effective to include your website address
rather than a phone number – if you don’t have room for
both.



So consider promotional mugs as part of your marketing plan –
they are effective, inexpensive promotional items or gifts and just
about everybody uses them.

About The Author

Gareth Parkin is the co-founder of http://Ideasbynet.com, the UK's leading online promotional mugs and printed mugs supplier based in the north of England.

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Attorney Marketing Requires Handling Prospective Client “Objections” Part 1.::. http://cyber-business.blogspot.com/

Elder law is probably not your practice area, however, you do have
objections from prospective clients and you do need to figure out how
to deal with them in a way that maximizes conversion. You know, those
things prospective clients say around “money issues” or
needing to “think about it” when you finish “your
pitch”. I am writing this article on the topic of
“objections” to help you think through how you will deal
with your prospective client objections regardless of your practice
area.



One thing to pay attention to with objections is the
“manager’s mantra” in attorney marketing. The mantra
is: “If you can’t measure it. You can’t manage
it.” Thinking through what you will say when objections occur and
scripting out the responses (without memorizing them though) allows you
to not be surprised or maybe anxious while having to figure out on the
fly how to respond. You need to have a plan in advance with attorney
marketing conversion skill sets.



Having a script (your plan) also enables you to test for scripts
that are working versus those that are not working as you hone the
script to the best it can be in order to maximize the number of times a
client says “your hired” (even though you might say the
words slightly differently each time you use the script). After all, if
you are excellent at attorney marketing in general but poor at
conversion skills you will have to work a lot harder. Finally, if you
have a lot of unconscious competence in “handling
objections” in your practice now, if you put that on paper it
becomes valuable attorney marketing intellectual property that becomes
an element of what you sell one day when you sell your practice. Also
now it can be taught to others in your practice that then can become
competent like you.



First let us talk a little about “context” or overall
attitude to objections in attorney marketing. In classical selling the
term is “overcoming” objections. We don’t want to
“overcome” anyone really. The last thing we want to do is
back someone into a corner and “overcome” him or her.
People don’t like to be pressured and you don’t want to
look like a salesman. So don’t approach dealing with objections
in attorney marketing from a win/lose, right/wrong, or
dominate/be-dominated perspective. This “overcoming” or
“pushy” attitude can ruin your relationship and give the
prospective client the impression you only care about making the sale
instead of caring about them.



The attorney marketing attitude we need is one of not really caring
if the person hires you or not. Sort of “Buddha like” in
the sense you are not attached to what the client decides, however you
are committed to them making a decision that is educated, well
facilitated and right for them in their view even if the decision is
“no thanks”. Thus no sales pressure ever is allowed in
words or in attitude. If you find yourself wanting to convince the
person then you are off track with attorney marketing conversion
success.



Another key attorney marketing attitude is
“permission”. You always need to get permission in attorney
marketing from the prospective client if you decide to ask questions or
make guesses that might make the client a little uncomfortable.
Prospective clients indeed have concerns about moving forward and we
want to help them explore those concerns if they give us the permission
to do so. If not, then we don’t want to “go there” as
they say these days. You certainly don’t want to get into a
position where you are chasing the client to get the business either.
If they don’t want to go there then let it drop with respect for
their position in the matter. Even if it looks misguided to you (more
detail on this later). You can’t win them all in attorney
marketing for sure.



Well, enough for the context or attitudinal aspects of attorney
marketing and lets move on to the draft scripts I made for my current
elder care attorney to start his process and give you some food for
thought. Note that we are still perfecting these scripts and these were
just my initial input designed for him. Here you go:




Money Type Objections:



Note: Your attorney marketing sales script needs to be created as
well – sometimes called “the pitch”. If you craft
that well, it will minimize the chance for objections or at least
“inoculate” the prospective client to any objections that
arise later. Thus the objections will be easily handled in a positive
way. This article does not address this “sales script”
attorney marketing skill set, only the objections skill set.



First response always: I can understand the fee could show up as a
concern to you. Few people have unlimited funds who come to our
practice with problems like yours. Would it be OK if I talked a little
about your concerns around the fee? (Here the attorney marketing
principle is “agree, permission and then re-direct”. First
do the “agree statement” part and then the
“permission question” part. The “ possible re-direct
options” comes next and start below.)



Possible re-direct: It is often useful to think of the fee more
like an investment. The average cost of a nursing home per month in
Florida is between $5,000.00 and $6,000.00. With the price of private
pay incidentals, it is not uncommon to see the total monthly bill in
excess of $7,000.00 or over $84,000 per year. For the investment of
XXXX you will save about $XXXXX. Thinking of it that way the investment
in our services is a really a great return?



Possible re-direct: By way of an example. If I were to offer to
give you or save you $1,000 that you never would have had without me,
would you give me $100? We are in a similar situation here don’t
you think? (Pause here for a beat or two for emphasis) At least that is
one way to think about it.



Possible re-direct: If this fee is outside of your range, I will
refer you to a financial planner – not an attorney – who
may be able to accommodate the fee range you are looking for, however,
using a financial planner has some distinct disadvantages you probably
have read about in the material we gave you earlier. If you have not
been able to read it as yet I would be happy to tell you about those
disadvantages. If you do decide to go that route you need to be aware
of the ways you could be harmed and maybe avoid them. I am not
referring you to another attorney because from my research I know my
fees are the lowest in the area for this practice area and that has
been our firm’s policy by design to be the low cost provider
(this one may be better in the “pitch” section than in the
objections section – also I don’t recommend one
deliberately be the low cost provider in a market but this client was
at least currently).



Possible re-direct: In making the decision to do this, is the price
you have to pay the only consideration for you? (This will get the
focus off of just the price and on to quality and value for the price.)



Possible re-direct: Could the fee seem too high to you or is it
that you just don’t have a way to pay the fee right now and are
wondering how to raise that kind of money now?



Possible re-direct: I certainly do understand. You don’t go
looking for the cheapest price when you need brain surgery and this is
not exactly brain surgery. At the same time it is not like you are
buying something you can find anywhere like a can of soup either.



Possible re-direct: I certainly do understand. Often people sort of
automatically are thinking the price is too high. I do it too. Did you
know that even people who sell parachutes to skydivers hear “the
cost is too much”? So I understand. I am curious though. Could
you tell me more about your concerns around the fee so I can understand
better what your concerns are?



Possible re-direct: “your price is too high” –
say: You may be right. I am a bit curious though. Do you mind if I ask
you a question? If you think our fee is too high, you must be comparing
it to something. Do you mind me asking what is it that you are
comparing it to? Or “Can you tell me a bit more about what makes
you think our fee is too high?”



In Objections Part 2, I will give you the drafts for “I want
to think about it.” If you go to my website and sign up for my
free 7-part eCourse on Client Development you will find more on the
general subject of attorney marketing scripts that includes the area of
“objections” in the 6th lesson. You will also find sample
scripts for “the pitch” that precedes any objections.

About The Author

Henry Harlow has individually coached well
over 500 attorneys. You can get more free, in depth and objective
information on increasing your revenue while reducing your work hours
available now at http://www.law-firm-marketing-coach.com.

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Forum Marketing: Is Forum Marketing Right For Your Internet Marketing Efforts? Part 2.::. http://cyber-business.blogspot.com/

Welcome to Part 2 of " Forum Marketng: Is Forum Marketing Right For
Your Internet Marketing Efforts?" Let me get right to the meat of Part
2, Hope you enjoy!



Ask any online marketing veteran and he'll tell you that the road
to internet prominence is paved by a race to have the most number of
back links possible. With Google leading the way among the hundreds of
search engines on the World Wide Web, link popularity, or the number of
websites linking to your pages (back links), has become a very
important ingredient for good positioning in search engine results. The
number of back links you have to your website will significantly affect
your website's page rank (PR). The higher you website's PR is, the
higher it will place in search engine results pages (SERP).



Below are a list of pointers, if used wisely, will greatly improve
your chances of always using the forums correctly to market your
website.



- Find Targeted Users - To find targeted users, as well as to lead the
search engine spiders to your website, you will have to find a forum
that is dedicated to the niche that your website is servicing. To find
a forum in your niche, use the neat free tool at
www.link-advantage.com/search .



- Use the Signature Box- Remember to make good use of the signature
box (referred to as sig. box) that you will have once your account is
created. It is considered smart forum marketing for you to include a
direct link to your website in your signature box. Some forums even
allow you up to five links, so this will be great if you're promoting
just as many websites. Be certain to know that establishing back links
to your website will never happen unless you use the Signature Box.



- DO NOT ADVERTISE YOUR LINKS IN YOUR POSTS - sorry for the caps
lock, but this point is very, very important. In forum marketing this
is a major capital offense on a forum. Forum members will chastise you
if you blatantly self-promote your business. It is considered rude to
other forum members and is most inappropriate, even more so if you are
advertising affiliate links.



- Post meaningful posts and replies - If you are serious about your
forum marketing efforts, then initially it would be best to think
through what you are going to post so as not to come across as an
uninformed idiot. The one big advantage you have from using a forum
besides the number of back links to your web site is that you can very
quickly establish your credibility as an expert in your niche, but only
if you present valid and thought provoking posts. And you should use
the same philosophy in your replies too. Another good approach in forum
marketing is to post significant replies in meaningful threads. Let
your words do the talking, and let them judge your business through the
wit and wisdom you share. Your signature box will appear in every post
you will publish, anyway. In forum marketing, the trick is to publish
as many meaningful and substantial posts as you legitimately can. And
as a matter of knowledge, remember that when you make a post or a
reply, your signature box will stay in place until the webmaster
removes it and this is usually not done very often. So, once you get
your signature box up in a post, it is going to serve your forum
marketing efforts for a long time to come.



* Be friendly! A key element of forum marketing is to gradually build
solid sustainable professional relationships. Such would go a long,
long way in building your brand. Participating the correct way in
forums will pay big dividends for you in the long run. If you take the
attitude that you want to help as many people as possible, then you
will gain many new online friends, you will win new customers, and you
will even establish a number of new joint venture partners, and it will
make your forum marketing efforts a great deal easier, all by just
being nice and helpful.



* Learn from your co-members. Forum marketing is all about
observation! Keep an open eye about what they need and what they want.
Let this aid you in your market studies. Don't be afraid to share your
knowledge with other forum members. Once you are able to observe a
forums discussion long enough, you will readily see just how badly
qualified contributors are really needed. I mean no offense, but there
are so many self proclaimed gurus out there in the world of forum
marketing that give erroneous and incorrect misleading information, the
forums need you to help keep the members well informed. What are you
waiting for: join your niche forums today and stat niche marketing your
website.



Forum marketing is one of the most powerful internet marketing
tactics in existence today - if it is implemented correctly. Keep in
mind the things we have discussed above, and for certain, you'll be
able to reap a lot of benefits from this technique.

About The Author

Jimmy Oakley-©-2007- Jimmy is an
Internet Marketer who markets a variety of the best Email and Internet
learning systems offered online. Today you can learn his secret weapon
to getting tons of quality, 1 way links to my brand new websites in
less than a 2-4 weeks with very little effort! Increase your Google
ranking by easily using this new software program that is being
secretly used by top ranked websites in Google, Yahoo, and MSN! I think
you'll be surprised when you visit the website and watch the demo video
and read all of the user comments... Visit http://www.jimmyoakley.com/ArticleSubmitter.html

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Why Create Auto Advertising?.::. http://cyber-business.blogspot.com/

Auto advertising and mobile marketing campaigns in general are very
beneficial to the companies that choose to employ these opportunities.
When the idea first came about in the corporate sphere of things, it
was a new and innovative concept. Many people were surprised that auto
advertising could be such an effective and efficient means to spread
information. Still, it is not corporate establishments that created the
concept of auto advertising, despite the fact that they seem to get
more credit as compared to the ordinary and every day individual. The
truth is, auto advertising is not a new concept. It has been used in
order to generate specific and desired results for a very long time.
Using auto advertising on a more grand scale may be a new approach, but
the creation of auto advertising has been evolving over time and in
effect for quite some time now. Some people do not just realize the
many ways in which auto advertising has already proved its worth and
powerful presence when it comes to capitalism and public appeal.



Reasons that we are prepared for auto advertising to succeed
include because it has already done so and because the method is able
to influence more people that could have otherwise missed being exposed
to the advertisement. How many people have seen signs on vehicles
saying that they were for sale? Likely, many of us have been able to
see this in progress. The individual is trying to use auto advertising
in a very literal manner. Attempts to sell vehicles in this way are
successful because of the amount of people that are exposed to the auto
advertising method and because of the ability of the individual to see
exactly and specifically what they are getting involved with as a
result.



Since auto advertising was so successful, and it continues to be,
in the private sphere, many people can easily make the connection as to
how and why auto advertising is a good idea for many companies. Getting
exposed to other motorists and passing cars is a great way for
companies to stand out and be noticed. The degree to which a car is
redesigned in order to come across with the proper auto advertising
appeal that is desired by the company will vary, but no matter what it
is very difficult, if not impossible, for one car to ignore another
car. This could lead to an accident. As individuals driving need to be
constantly aware of the other cars around them, auto advertising is
clearly a great choice for a marketing campaign.

About The Author

SignZoo's award winning vehicle graphics,
and national network of certified installers installs your auto wrap at
your convenience. Our in-house creative team will create custom vehicle
graphics and fleet wraps that gets you noticed.




http://www.signzoo.com/mobile-marketing/auto-advertising.html



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Marketing Your Online Business On A Budget.::. http://cyber-business.blogspot.com/

Internet marketing may seem scary because marketing can be a large,
expensive job, but creativity and dedication to the internet marketing
process make internet marketing a breeze.



Many of the initial concerns about internet marketing have to do
with people’s fears of high internet marketing costs. However,
internet marketing can be done very inexpensively.



One excellent tool for internet marketing is the internet marketing
email list. It is important that people sign themselves up for this
internet marketing, or else your internet marketing ideas could be
identified as spam. It really helps to do as much research as possible
with internet marketing before you get too involved in internet
marketing.



Another cheap way for internet marketing to succeed is by looking
for places online where you can post internet marketing advertisements
for free. Many online classified ads do allow this internet marketing
to take place. It is also important to note that not all online sites
are suited for internet marketing, and the internet marketing needs to
respect the website and not post any internet marketing that is not
accepted and approved by the site. To avoid getting into internet
marketing legal troubles, or being disliked by internet marketing
targets, do your homework before posting any internet marketing
information on any website.



One other inexpensive way to employ internet marketing is by
starting a message board for the sole purpose of bringing people back
to your site. This is an excellent tool for internet marketing. There
are many other ways to expand this type of internet marketing such as
internet marketing blogs, internet marketing podcasts, etc. Finding
ways to bring traffic back to your site is as important to internet
marketing as finding ways to get them there.



Internet marketing can be a challenge at times, but using your
creativity for internet marketing will make your internet marketing
stand out from among the internet marketing crowd.

About The Author

Laurie Raphael operates a website promoting multiple streams of residual income. For online success, visit her site at: http://www.ProcessToSucceed.com




For free marketing products, visit: http://www.laurieraphaelgiveaway.com




Get your FREE newsletter with hundreds of Internet home business tips and tricks at: processtosucceed@getresponse.com

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:Factors That Drive Web 2.0 Marketing: cyber-business.blogspot.com

Drive Community Participation




People naturally congregate around common passions or interests.
Connecting and interacting with others who feel the same way and who
share common experiences creates stronger bonds. Savvy marketers use
this level of participation as the foundation of their online
communities and as a cornerstone of their loyalty efforts.



Customers who are strongly engaged in a particular community are more
likely to remain attached to the group, participate in group activities
more often, and recommend the brand community to non-members.



Two Way Communication




A one-way, marketing-driven conversation no longer engages customers.
Building trust and earning loyalty is the act of creating a dialogue
with customers: talking, discussing, sharing and, above all else,
listening.



Marketers have at their fingertips an array of technologies (such as
forums, chat rooms, private messaging and live conferencing) to
facilitate conversations with their customers. Being able to easily
contribute opinions and ideas connects the customer to them, but what
strengthens this relationship is when the marketer embraces the
customer as a partner in the dialogue, and truly listens to what he/she
has to say, and acts on it.




About ElearningCommunity.com



eLearning Community 2.0 is a marketplace for Infopreneurs (Internet
Entrepreneurs involved in info business) to grow their info business to
the next level by leveraging the power of social networking offered by
Web 2.0. eLearning Community 2.0 offers FREE-TO-USE platform for
Infopreneurs to create, host and promote their info products and
services in the form of eCourse through learn-on-demand, live coaching
and real-time conferencing.

About The Author

Peony Wong is a blogger and a coach. She conducts her virtual coaching via eLearningCommunity. Check out more at http://www.elearningcommunity.com


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Factors That Drive Web 2.0 Marketing:: cyber-business.blogspot.com

Drive Community Participation




People naturally congregate around common passions or interests.
Connecting and interacting with others who feel the same way and who
share common experiences creates stronger bonds. Savvy marketers use
this level of participation as the foundation of their online
communities and as a cornerstone of their loyalty efforts.



Customers who are strongly engaged in a particular community are more
likely to remain attached to the group, participate in group activities
more often, and recommend the brand community to non-members.



Two Way Communication




A one-way, marketing-driven conversation no longer engages customers.
Building trust and earning loyalty is the act of creating a dialogue
with customers: talking, discussing, sharing and, above all else,
listening.



Marketers have at their fingertips an array of technologies (such as
forums, chat rooms, private messaging and live conferencing) to
facilitate conversations with their customers. Being able to easily
contribute opinions and ideas connects the customer to them, but what
strengthens this relationship is when the marketer embraces the
customer as a partner in the dialogue, and truly listens to what he/she
has to say, and acts on it.




About ElearningCommunity.com



eLearning Community 2.0 is a marketplace for Infopreneurs (Internet
Entrepreneurs involved in info business) to grow their info business to
the next level by leveraging the power of social networking offered by
Web 2.0. eLearning Community 2.0 offers FREE-TO-USE platform for
Infopreneurs to create, host and promote their info products and
services in the form of eCourse through learn-on-demand, live coaching
and real-time conferencing.

About The Author

Peony Wong is a blogger and a coach. She conducts her virtual coaching via eLearningCommunity. Check out more at http://www.elearningcommunity.com


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Owner's Representative for Large Building Projects

Owner's Representative for Large Building Projects




Large building projects are incredibly expensive, complex, and very
risky. Owners are required to make big decisions for these large
projects related to complex issues, that are beyond their scope of
experience and expertise which are not typically in the project owners
plan for the building.



Typically, they may involve schedule changes, which would require
decisions on financial budgets. They would need to collect in-depth
data that would require interpreting for their construction teams and
designers of the building. This type of scenario would require answers.




This is where the owner's representative would be required. A project
planning and delivery "owner's representative" expert, who knows how to
navigate and negotiate successfully in the complex process of a
building projects. The result would be risk reduction and unnecessary
expenses for the project.



An owner's representative can help prepare and ultimately lead a
collaboration between the owner, builder, and architect for the
project's successful completion. Some companies have been through the
ropes on large projects and don't need an owner's representative, but
in the larger picture, it is good idea to have an owner's
representative on-site.



An owner's representative guides the owner through the decision-making
process of the project. They are on the owners side and would advise
them on information that comes in from the project. A great owner's
representative will work well with all parties involved and deliver the
project on time and under budget!



By not having an owner's representative handle your project and let
the architect and builder do it could be risky. They are professionals
and good at what they do individually (design and construction), but
may not be great at the overall view of the projects direction.

About The Author

James Murray is a successful writer and
online gambling expert providing valuable tips and advice for those
interested in gambling and online gambling strategies. His numerous
articles found on the Internet ,provide useful and factual gambling
information and insight. Some of his websites are http://www.casinospokerrooms.com , http://www.bingosbingos.com , http://www.top-sportsbook.ca.




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Custom Gift Wrap – Promoting Your Brand

With retail chain stores on every high street, there's never been a
more important time for independent retailers to find ways to promote
their own brand. However, whether you have one store or five hundred
stores your brand is central to everything you do to promote your
business.



A growing trend among retailers is to offer a gift wrapping
service. This is true both in the physical world and also with
retailing on the internet. It is possible to buy a huge range of stock
gift wrap papers. But, this has its disadvantages. Not only is it
almost impossible to match your company's corporate colours, but with
changing trends, a paper chosen today could be out of stock tomorrow.



A better solution for gift wrapping is to have your own gift wrap
paper custom printed. A simple idea would be to have your logo repeated
to make an overall pattern using your corporate colours. This will work
well with a particularly good design. A much better idea would be to
commission some bespoke illustrations that either reflect your store's
product range or possibly a seasonal theme. The company logo can be
included, but with more subtlety. This way you can maintain your
corporate brand whilst offering the recipient of the gift something
much more appealing.



Remember to give some thought to whether you are going to include
ribbons and bows when choosing your design theme and colours. Gift wrap
ribbons and bows will add the finishing touch to any gift. Do think
about how the fully gift wrapped present is to be packaged for posting
if you are planning to gift wrap mail order items. You would most
likely include the gift wrap materials along with the product for
wrapping by the gift giver, unless you are sending the gift directly to
the recipient.




Custom Gift Wrap Design and Print



There are printers who specialise in wrapping paper printing. The
same is true of designers. Initially you will need to talk to someone
who understands the different processes involved and being armed with
sufficient information at the beginning will help.




1. Do you require rolls or sheets?


2. What is your preferred paper weight? eg. 60g., 70g., 80g., 90g.


3. Paper quality? Kraft, Varnished, Metallic.


4. Paper size? Length and width of rolls or sheets.


5. Paper finish? Matt or Varnished.


6. Quantity of sheets or rolls?


7. Colours in design? Standard 1-4 colours, Pantones.


8. Type of printing? Flexo, Gravure, Litho.


9. Any special effects? Metal foil, spot varnish.



The quantity and paper finish required will very quickly dictate
what is possible and what is not for your budget. The budget will be
dependent on the value of the gift, assuming you won't be charging for
a branded gift wrap service. There are three types of printing used to
print wrapping paper. These are Flexography, Gravure and Litho
printing.



Printing wrapping paper rolls using Flexography. For simple designs
in 1 or 2 colours the minimum quantity is approximately 6 to 12 rolls
per design. Roll widths are typically from 30cm to 100cm and have a
roll length of 250m. Rolls can be cut and supplied as gift wrap sheets.



Printing wrapping paper rolls using Gravure printing. Minimum
quantities are often referred to by weights from 100kg for a single
colour and up to 1000kg minimum for 4 colour printing per design. Roll
widths are from 30cm to 100cm and in roll lengths of 250m.



A weight of 100Kg is equivalent to approximately 15 to 25 rolls,
depending on the paper weight and roll width. These 250m counter rolls
can also be cut and supplied as gift wrap sheets or converted into
consumer rolls. Consumer roll lengths are specified by the customer and
typically vary from 1m to 5m in length.



Printing wrapping paper using Litho printing. Gift wrapping paper
is relatively thin, 60-90g, and not many printers like to put such thin
paper through their litho printing presses. Some will print on thicker
paper. This isn't normally recommended as it makes wrapping gifts more
difficult. A 90g matt white paper provides an ideal base for printing
gift wrap designs and is thick enough for litho printing if you can
find a supplier that will do it. The most popular sheet size is 500m x
700mm or very close, depending on the printing press and country of
supply. Typical minimum quantity is 1000 sheets per design.



There are definite advantages to printing litho. With low print
runs possible and high quality multi-colour printing, the starting
price for being able to print multiple designs is kept low. With some
creativity a wonderful selection of designs is possible while including
a central branded look.

About The Author

Richard Leeds is the founder of
PrintJuggler, and provides a personal service for customers with custom
printing and gift wrap packaging requirements. For more details visit http://www.printjuggler.com


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How You Can Turbo Charge Your Income Using 'Autopilot Profits' Within The Next 72 Hours!

AutoPilot Profits gives many people the hope of earning money easy.




The mindset of starting off this turbo-charging device is that nothing
comes without hard work. Well, I was having this mindset too when I
first got AutoPilot Profits.



Eventually, I realized to be able use AutoPilot Profits
effectively, I need patience and determination. It is similar to
getting the best saw to cut a tree. If we don’t know how to use
it, it is still a white elephant.



AutoPilot Profits is not a product where can you download
everything and set it to 'auto'. Rather, I feel than AutoPilot Profits
is a very detailed summary of all the best and most effective
strategies that you can increase traffic to your website.



As you know, with more traffic to your site, your potential
customers can opt-in and they can be converted to paying customers.
These will eventually increase your bank account tremendously.
AutoPilot Profits is not automatic software that automatically bring in
lots of money into your bank account.



It can be, only with your hard work and time. Work still has to be
done. Time is required from you. Using AutoPilot Profits can be a steep
learning curve for new affiliate marketer. But again, with patience and
determination, obstacles can be overcome.



I really love the 59 page e-Book from AutoPilot Profits as it
revealed all the marketing strategies. I should have bought it long ago
as I took 90 days to learn what the book teaches me in 1 hour.
AutoPilot Profits teaches about traffic generation strategies in
details.



You may know some of them such as




1. email marketing,


2. using eBay,


3. pay per click advertising,


4. article marketing


5. and many more




AutoPilot Profits is one excellent product that not only tell you what but also tell you exactly how…in steps.




This is what I love about AutoPilot Profits.




I got to confess that whatever I use 6 months to learn, it is all in this eBook.




If you want to waste at least 6 months like me and “slowly discover” the strategies, don’t buy this eBook.




But if you want to drive massive, REALLY MASSIVE traffic to your
website and also increase your Page Rank of your site, then you know
what you need to do.




Get the AutoPilot Profits.



Both a newbie and experienced marketer can benefit greatly from
this auto system. Though for newbie, money may not come knocking at
your door immediately, once you grasp the whole concept, everything
will be easy.



You must watch the complete set of easy to follow “Step by
Step Video Tutorial” videos so that you can apply all the pieces
of the concept.



To become richer than you are now, what you can do Right Now are:




1. Research on an audience group that you understand


2. Understand what they want to buy


3. Write an article for this group (max 600 words)


4. Send this article to the group with your affiliate link


5. Write more articles and repeat step 1




If you want to know about the other 10 things you can do, Autopilot
Profits can be the resource for you without requiring you to create a
website, a product, a sales page or providing any customer service.

About The Author

Jhong Ren is the author for http://www.romance-fire.com My Wedding Blog.To help other Internet




Marketers, Jhong Ren has come up with a FREE Traffic Generation ecourse at http://www.romance-fire.com/seoguide.com


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5 Ways To Increase Your Affiliate Sales

There are certain ways of doing anything. When it comes to affiliate
marketing in particular, you can choose to do it half-heartedly or you
can go all-out and do it right. Work your affiliate programs by
slamming a ton of banners on a page and waiting for the money to roll
in is both a waste of your time and a disservice to the affiliate
program owner you're working for. You may as well not even do it.



Work your affiliate programs like they actually mean something to
you and your business; with all your knowledge and effort, and you're
going to be on the road to collecting a good deal of commissions. Just
like anything, there are ways of doing things that are going to prove
to your web site or blog visitors that you are an expert at what you're
taking about. Use your expertise about the product you're promoting and
speak to them as a friend. After all, PRE-Selling a product is nothing
more than being able to articulate how wonderful something is to
someone else, as one trusted friend to another. It's not a hard thing
to learn, but is a skill you must master that is not being taught as
widely as it needs to be. People want to be able to trust others.
Cynicism runs rampant in the Internet marketing world. There are far
too many scammers out there making us good guys look bad. You primary
job is to be that one voice crying out in the wilderness that changes
that cynicism to trust. It's about being real and not a salesman.
People can smell a salesman a mile away and they stink.




Here are 5 ways to work your affiliate marketing programs as an expert:



1. PRE-Sell - Find your own voice. Don't write like everyone else.
You do not want to come off as just another carbon-copy salesman. You
need to convey to your visitors that you care about them (it helps if
you do). You need to have a passion to truly help other people. That
can be understood in how you write. Sincerity is a trait sorely lacking
in Internet marketing. You need to learn the mandatory skill of writing
to PRE-Sell. Your job is to PRE-Sell the product and it is the job of
the stores' landing pages to close the sale. Tell your visitors of your
experiences and share stories. People appreciate being spoken to as an
old friend sitting around the dining room table with a cup of coffee.
Which lead to....



2. Have Product Experience - Whenever possible, own the product or
work with the service you're promoting. This allows you to speak as
that expert with first-hand experience. Your passion for that fantastic
product will shine through. You want your readers to get as excited as
your are about the product. You're not going to want to promote
something that isn't any good, no matter how high the commissions,
right? Um....right?? This can only come by owner the product yourself.
Plus, you'll wind up with something really cool! ;)



3. Follow Your Niche - If you're web site or blog that has to do
with cellular phones, don't join and promote an affiliate program for
riding lawnmowers. You are not going to get your most wanted response
that way, which is the click. Keep your subject matter and your
affiliate programs in line with one another.



4. Deep Link - Let's use the cell phone scenario and say that
you've got a page or a blog entry about the Apple iPhone and you have
an affiliate association with a large on-line cell phone store. When
you're figuring out which of their affiliate text links, banners or
other creative to use, make sure you are able to deep link to the page
or pages about Apple iPhones. You want to put your potential customer
where they want to be. Don't just link to the cell phone stores home
page. That is like leading them out into the woods and then dumping
them. Don't make them search for that Apple iPhone information, lead
them directly to it via your deep-linking affiliate link. That way will
convert much better for you.



5. Work with The Affiliate Program Owners - They want to sell their
products as much as you do. Even more. Don't be afraid to contact them
and voice your concerns, opinions and needs. Any affiliate program that
is worth promoting will welcome your input. They will want to work with
you. You'll be able to tell who is worth working with and who is not.
Do they have a large selection of creative to use? Do they offer
attractive commission payouts (I tend not to take anything that pays
out 2% of a sale or less) and long-term cookies? Do they allow deep
linking with a bunch of pages to choose from? Is their affiliate
program control center attractive and easy to use? Do they keep you
informed via email about upcoming promotions and ways to help you make
better conversions? If all that is being done, you should be working
with them as best you can. They are obviously putting their best foot
forward for you and their customers. If not, drop them and move on.
They should always be there to help you in any way they can.



There you have it. Those are a few of the ways to work an affiliate
program for all it's worth. If you want the money (a no-brainer), learn
all you can, work hard, work smart and don't give up. Your failure or
success is entirely dependent on you. Here's to your success!

About The Author

Tony Thomas owns http://www.romantic-oregon-coast.com and http://small-biz-blog.net).



He has been very successful with affiliate conversions by learning
the skill of web writing to PRE-Sell. You can, too. Download the free
book, "Make Your Content PRE-Sell" and other great materials from his
own private stash at http://www.affiliate-marketing-service.com/free-ebooks-and-more.htm


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Three Strong Ways To Skyrocket Your Affiliate Profits Quickly

One of the greatest thing about the world of affiliate marketing, is
that it does not require having your own website. That means no dealing
with customers, refunds, product development and maintenance. In fact,
it's one of the easiest ways of starting an online business and earning
great profits. Let's say you are already into an affiliate program,
what would be the most important thing you would want to do? Make your
commission go through the roof, right? How do you go about doing that?



Below I've summed up some powerful tips on how to boost your affiliate
program commissions over a relatively short period of time..



1. You have to find the best program and products to promote.
Naturally, you're goal is to promote a program that will make it
possible for you to achieve the greatest profits in very little time.



When selecting such a program, there are several factors to consider.
Choose the ones that offer a generous commission . Look for products
that fit in with your target audience. Make sure that they have a solid
track record of paying their affiliates easily and on time. If you
cannot seem to increase your profits, stop promoting that program and
keep looking for better ones.



Because there are thousands of affiliate programs online, it gives you
a reason to take your time and be cautious. You may want to select the
best to avoid losing your advertising dollars.



Create free reports or short ebooks to distribute from your site. There
is a great chance that you are competing with other affiliates that are
promoting the same program. If you start writing a short report related
to the product you are promoting, you will be able to stand out among
the other affiliates.



In the reports, you have to provide some valuable information for free.
If possible, add some recommendations about the products. With ebooks,
you get credibility. Customers will see that in you and they will be
enticed to try out what you are offering.



2. This is very important: collect and save email addresses of those
who download your free ebooks. It is a known fact that people do not
make a purchase on the first solicitation. You may want to send out
your message more than six times to make a sale.



This is the simple reason why you should collect the contact
information of those who downloaded your reports and ebooks. You will
be able to make follow-ups on these contacts to remind them to make a
purchase from you.



Get the contact information of a prospect before sending them to the
vendor's website. Remember, you are providing free advertisement for
the product owners. You get paid only when the prospect makes a
purchase. If you send them directly to the vendors, chances are they
would be lost to you forever.



However, when you get their names, you can always send other marketing
messages to them to be able to earn an ongoing commission instead of a
one-time sale only.



Publish an online newsletter or Ezine. It is always best to recommend a
product to someone you have contact with than to sell to a stranger.
This is the purpose behind publishing your own newsletter. This also
allows you to develop a relationship based on trust with your
subscribers.



This strategy is a delicate balance between providing useful
information with a sales pitch. If you continue to write informative
editorials you will be able to build a sense of reciprocity in your
readers that may lead them to support you by buying your products.



3. Ask for higher than normal commission from merchants. If you are
already successful with a particular promotion, you should try and
approach the merchant and negotiate a percentage commission for your
sales.



If you're dealing with a smart merchant, he or she will likely grant
your request rather than lose a valuable asset in you. Keep in mind
that you are a zero-risk investment to your merchant; so do not be shy
about requesting for addition in your commissions. Just try to be
reasonable about it.



Another thing you can do is write strong pay Per Click ads. PPC search
engine is the most effective means of advertising online. As an
affiliate, you can make a small income just by managing PPC campaigns
such as Google AdWords and Overture. Then you should try and monitor
them to see which ads are more effective and which ones to dispose of.



Give these strategies a try and see the difference it can make to your commission checks in the shortest of time.




---------------------------------------------




This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL displayed.

About The Author

John J Farina is a successful affiliate
marketer. He provides expert reviews on which affiliate programs to
join and which ones to avoid like the plague. He shows people how to
actually generate substantial income on-line using very simple, easily
modeled systems. An example of such a system that you can study and
duplicate is at: http://www.johnnysreviewsite.com


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